Complex subjects need simple summaries.


Copywriting and Content Marketing for Financial Services, IT, Healthcare and More

 

Some of the most valuable products and services are complex and hard for non-experts to grasp. Yet these are the very people often making the buying decisions:

  • Executives trying to determine if a $100,000 IT solution will provide a rapid ROI
  • Consumers struggling with how to manage financial uncertainties
  • Managers sorting through the maze of healthcare coverage for their employees

I can help them understand the issues. I’ve spent my career making complex subjects simple and clear to audiences of all sorts – first as a newspaper reporter and feature writer, later as a marketing communications professional.

I’ve got an MBA and JD, but because of my journalism experience I can write at an 8th-grade level if need be. I’ve worked for financial services companies, IT firms, healthcare organizations, legal products, nonprofits and universities among others. Let’s see how I can help you.

What I Offer:

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   Content Development and Creation

Using your materials and resources and supplementing them with extra research if needed, I can help assemble the information you need to share with your customers.

   Key Messages Planning

With an understanding of  your customers, their needs, and their messaging mindset, I can craft key messages that move them through each stage of the the buying process.

   Copywriting and Other Creative Services

With a strategy set, I can provide the copywriting you need for all the planned formats. I’ll work with your marketing team or assemble one suitable for the project.