Information is everywhere. Transparency is expected. Sharing is the norm.
So customers want companies to tell them all there is to know about their products or services, right?
Wrong. Customers are busy people. They want the information needed to make a decision − nothing more.
That’s easier said than done for most companies. They’re so close to their products and services they have trouble restraining themselves.
That’s where I come in. I help companies in some of the most complex industries − financial services, information technology, law, healthcare − create clear, simple marketing messages and materials. When the information they provide is straightforward and not overwhelming, these companies earn their customers’ confidence. The more confidence customers have, the more they buy.
It’s that simple.
How I can help:
Content Development and Creation
Using your materials and resources and supplementing them with extra research if needed, I can help assemble the information you need to share with your customers.
Key Messages Planning
With an understanding of your customers, their needs, and their messaging mindset, I can craft key messages that move them through each stage of the the buying process.
Copywriting and Other Creative Services
With a strategy set, I can provide the copywriting you need for all the planned formats. I’ll work with your marketing team or assemble one suitable for the project.