Copywriting and Content Marketing for Financial Services, IT, Healthcare and More
Some of the most valuable products and services are complex and hard for non-experts to grasp. Yet these are the very people often making the buying decisions:
- Executives trying to determine if a $100,000 IT solution will provide a rapid ROI
- Consumers struggling with how to manage financial uncertainties
- Managers sorting through the maze of healthcare coverage for their employees
I can help them understand the issues. I’ve spent my career making complex subjects simple and clear to audiences of all sorts – first as a newspaper reporter and feature writer, later as a marketing communications professional.
I’ve got an MBA and JD, but because of my journalism experience I can write at an 8th-grade level if need be. I’ve worked for financial services companies, IT firms, healthcare organizations, legal products, nonprofits and universities among others. Let’s see how I can help you.
What I Offer:
Content Development and Creation
Using your materials and resources and supplementing them with extra research if needed, I can help assemble the information you need to share with your customers.
Key Messages Planning
With an understanding of your customers, their needs, and their messaging mindset, I can craft key messages that move them through each stage of the the buying process.
Copywriting and Other Creative Services
With a strategy set, I can provide the copywriting you need for all the planned formats. I’ll work with your marketing team or assemble one suitable for the project.