Information is everywhere. Transparency is expected. Sharing is the norm. You’d think that would mean customers want companies to dump on them everything there is to know about their products or services.
They don’t. They don’t have time. Customers want the essentials, the key info needed to make a decision — nothing more. That’s hard for most companies. They’re so close to their products and services they have trouble restraining themselves.
That’s where I come in. I’ve helped companies in some of the most complex industries — financial services, information technology, law, healthcare — create clear, simple marketing messages and materials. By offering information that was easy to track, the companies earned their customers’ confidence. The more confidence customers have, the more they buy. It’s as simple as that.
How I can help:
Content Development and Creation
Working either with materials and resources you provide or ones I discover through my own research, I can help assemble the information you need to share with your customers.
Key Messages Planning
By understanding your customers, their needs, and their messaging mindset, I can craft key messages that move them through each stage of the the buying process.
Copywriting and Other Creative Services
Once we’ve agreed on an overall strategy, I can create the words you need for all the formats being used. I’ll also assemble a team of graphic designers, web developers, photographers, and whatever other skills are needed. If you prefer, I can work with your own group of communications professionals.