Michael Blumfield

Business Communications

508-901-7510
michael@mb-bc.com

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Complex subjects need simple summaries.

Copywriting and Content Marketing for Financial Services, IT, Healthcare and More

Some of the most valuable products and services are complex and hard for non-experts to grasp. Yet these are often the very people making the buying decisions.

I can help them understand the issues. I’ve spent my career making complex subjects simple and clear to audiences of all sorts – first as a journalist, later as a marketing communications professional.

I’ve worked for financial services companies, IT firms, healthcare organizations, legal groups, manufacturers, nonprofits and universities. Let’s see how I can help you.

What I Offer:

 Content Development

Using your materials and resources and supplementing them with extra research if needed, I can help assemble the information you need to share with your customers.

 Key Messaging

With an understanding of your customers, their needs, and their messaging mindset, I can craft key messages that move them through each stage of the the buying process.

 Copywriting

With a strategy set, I can provide the copywriting you need for all the planned formats. I’ll work with your marketing team or assemble one suitable for the project.

Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

Among its many lessons, "Sesame Street" taught young children how to categorize the world around … [Read More...]

Michael Blumfield
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