A few years ago when the Chicago Cubs won the National League pennant, I wrote this post — not because I’m a Cubs fan but because I thought Joe Maddon showed a lot of leadership qualities. The Cubs went on to win the 2016 World Series. Since then, the Cubs have faded and Maddon has […]
Did you see the case in which a company lost millions for lack of a comma? And did you hear the applause from people who insist that it proves the infallibility of the Oxford comma? Not so fast. A comma wouldn’t have saved the day for the losing company. Nor should writers take from this […]
This basic rule of grammar helps people understand what you’re talking about. To do so, you need to be sure the words you use in series of any sort have the same syntax.
Some organizations are so focused on selling that their “About Us” section is just a recapitulation of points they’ve made elsewhere on their sites. That comes across as hollow and a touch defensive, like a politician who just repeats a campaign message regardless of the question being asked.
A great tagline is as rare as a grand slam in the bottom of the 9th, your team down by 3 runs, 2 strikes on the batter. Great when it happens, but unlikely.