“Honda: We Make It Simple” – That was the tagline the company used widely in the 1970s and early 1980s as it made inroads into the American market. One TV spot touted the fact that you had a choice of only two colors of one Civic model, red or black. In truth, Honda HAD […]
Taglines show just how hard it is to be simple
Three or four words – maybe a few more. Clear. Easy to remember. It should be easy to write a tagline, but it’s not. We all recognize the great ones – Nike’s Just Do It, Wendy’s Where’s The Beef?, Avis’s We Try Harder. They all have an emotional tone and nicely sum up their brands’ […]
In defense of Congressional ‘dumbed-down’ speech-making
The Sunlight Foundation aims to strengthen democracy by giving the public a better idea of what governmental officials are up to – making visible activity that might otherwise go unseen. But it generated huge amounts of media attention last month for a report on public speech-making by Congressional representatives. “Congress Talking Dumber,” was the New […]
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