Michael Blumfield

Business Communications

508-901-7510
michael@mb-bc.com

  • Home
  • About Me
  • Services
  • Portfolio
  • Testimonials
  • Clients
  • Blog
  • Contact

Don’t follow Honda’s path from simple to complex

Michael Blumfield Leave a Comment

  “Honda: We Make It Simple” – That was the tagline the company used widely in the 1970s and early 1980s as it made inroads into the American market. One TV spot touted the fact that you had a choice of only two colors of one Civic model, red or black. In truth, Honda HAD […]

Filed Under: Advertising, Blog, Simplicity Tagged With: Advertising, history, image

Taglines show just how hard it is to be simple

Michael Blumfield Leave a Comment

Taglines show just how hard it is to be simple

Three or four words – maybe a few more. Clear. Easy to remember. It should be easy to write a tagline, but it’s not. We all recognize the great ones – Nike’s Just Do It, Wendy’s Where’s The Beef?, Avis’s We Try Harder.  They all have an emotional tone and nicely sum up their brands’ […]

Filed Under: Blog Tagged With: Advertising, Simplicity

In defense of Congressional ‘dumbed-down’ speech-making

Michael Blumfield Leave a Comment

In defense of Congressional ‘dumbed-down’ speech-making

The Sunlight Foundation aims to strengthen democracy by giving the public a better idea of what governmental officials are up to – making visible activity that might otherwise go unseen. But it generated huge amounts of media attention last month for a report on public speech-making by Congressional representatives. “Congress Talking Dumber,” was the New […]

Filed Under: Blog Tagged With: Politics, Readability

  • « Previous Page
  • 1
  • …
  • 13
  • 14
  • 15

Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

Among its many lessons, "Sesame Street" taught young children how to categorize the world around … [Read More...]

© 2021 Michael Blumfield Business Communications, Ltd.