A great tagline is as rare as a grand slam in the bottom of the 9th, your team down by 3 runs, 2 strikes on the batter. Great when it happens, but unlikely.
The reality is that while they’re great birds of prey, eagles will eat carrion, too, if need be. And they’ll steal the food captured by a smaller bird. All you schools that have the eagle as a mascot? You’re rooting for a bully.
CUSTOMER: Can I run a bowl of chili through the vacuum tube in the drive-thru? TELLER: I’ll have to ask my manager. That’s an excerpt from a great campaign for financial services that shows how cheeky writing can boost business.
We know that our products come from all over the world, so counting on us to find a car appealing just because it’s American made is a little insulting. We might assume that Eminem would walk into a Detroit auditorium where a gospel group is singing, but we don’t really think Bob Dylan is playing pool in a neighborhood bar.
After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]