A great tagline is as rare as a grand slam in the bottom of the 9th, your team down by 3 runs, 2 strikes on the batter. Great when it happens, but unlikely.
CUSTOMER: Can I run a bowl of chili through the vacuum tube in the drive-thru? TELLER: I’ll have to ask my manager. That’s an excerpt from a great campaign for financial services that shows how cheeky writing can boost business.
We know that our products come from all over the world, so counting on us to find a car appealing just because it’s American made is a little insulting. We might assume that Eminem would walk into a Detroit auditorium where a gospel group is singing, but we don’t really think Bob Dylan is playing pool in a neighborhood bar.
After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]
A day or so after I posted my Super Bowl ad blog, GoDaddy reported that its ad generated a flood of traffic to its site. That news gave some credence to my blog’s position that whether an ad is entertaining isn’t the point, it’s whether it drives sales. Just as obnoxious Mr. Whipple (see this […]