Michael Blumfield

Business Communications

508-901-7510
michael@mb-bc.com

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5 Reasons Why Your Company Doesn’t Need A Tagline

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5 Reasons Why Your Company Doesn’t Need A Tagline

A great tagline is as rare as a grand slam in the bottom of the 9th, your team down by 3 runs, 2 strikes on the batter. Great when it happens, but unlikely.

Filed Under: Blog Tagged With: Advertising, marketing communications, taglines, writing

Cheeky writing Part 3: A financial services example

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Cheeky writing Part 3: A financial services example

CUSTOMER: Can I run a bowl of chili through the vacuum tube in the drive-thru? TELLER: I’ll have to ask my manager. That’s an excerpt from a great campaign for financial services that shows how cheeky writing can boost business.

Filed Under: Blog Tagged With: Advertising, Branding, cheeky, writing

Authenticity: Why Dylan’s Super Bowl ad didn’t work and Eminem’s did

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Authenticity: Why Dylan’s Super Bowl ad didn’t work and Eminem’s did

We know that our products come from all over the world, so counting on us to find a car appealing just because it’s American made is a little insulting. We might assume that Eminem would walk into a Detroit auditorium where a gospel group is singing, but we don’t really think Bob Dylan is playing pool in a neighborhood bar.

Filed Under: Blog Tagged With: Advertising, authenticity, customers, emotion, Evidence, Super Bowl, user mindset

In ads, concept rules — but copy counts, too

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In ads, concept rules — but copy counts, too

After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]

Filed Under: Blog Tagged With: Advertising, concept, Design, grammar, image, Readability, rewriting, visual messaging, writing

Super Bowl ads addendum: The GoDaddy dilemma

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Super Bowl ads addendum: The GoDaddy dilemma

A day or so after I posted my Super Bowl ad blog, GoDaddy reported that its ad generated a flood of traffic to its site. That news gave some credence to my blog’s position that whether an ad is entertaining isn’t the point, it’s whether it drives sales. Just as obnoxious Mr. Whipple (see this […]

Filed Under: Advertising, Blog Tagged With: Advertising, GoDaddy, Mr. Whipple, Super Bowl, women vs. men

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Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

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