There’s a really smart approach to business behind all the crazy animation, cheesy karaoke and in-your-face messaging. It’s not random. It’s all intended to generate interest and loyalty.
CUSTOMER: Can I run a bowl of chili through the vacuum tube in the drive-thru? TELLER: I’ll have to ask my manager. That’s an excerpt from a great campaign for financial services that shows how cheeky writing can boost business.