Michael Blumfield

Business Communications

508-901-7510
michael@mb-bc.com

  • Home
  • About Me
  • Services
  • Portfolio
  • Testimonials
  • Clients
  • Blog
  • Contact

Why Your ‘About Us’ Page Shouldn’t Be About You

Michael Blumfield 1 Comment

Why Your ‘About Us’ Page Shouldn’t Be About You

Some organizations are so focused on selling that their “About Us” section is just a recapitulation of points they’ve made elsewhere on their sites. That comes across as hollow and a touch defensive, like a politician who just repeats a campaign message regardless of the question being asked.

Filed Under: Blog Tagged With: content marketing, marketing communications, websites

Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

Among its many lessons, "Sesame Street" taught young children how to categorize the world around … [Read More...]

© 2021 Michael Blumfield Business Communications, Ltd.