Michael Blumfield

Business Communications

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michael@mb-bc.com

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Chaotic, but logical: A structure for reaching younger audiences

Michael Blumfield 3 Comments

Chaotic, but logical: A structure for reaching younger audiences

There’s a really smart approach to business behind all the crazy animation, cheesy karaoke and in-your-face messaging. It’s not random. It’s all intended to generate interest and loyalty.

Filed Under: Blog Tagged With: Branding, cheeky, Design, humor, visual messaging, writing

In ads, concept rules — but copy counts, too

Michael Blumfield Leave a Comment

In ads, concept rules — but copy counts, too

After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]

Filed Under: Blog Tagged With: Advertising, concept, Design, grammar, image, Readability, rewriting, visual messaging, writing

Using Visuals, Part 4: The Potential and Danger of InfoGraphics

Michael Blumfield

Using Visuals, Part 4: The Potential and Danger of InfoGraphics

  In the second installment of this series, we looked at how an email marketing company created an infographic that could have better made its point in the form of a table. Why did this company’s leaders decide to hire a graphic designer to create something they could have otherwise made in Word? Ideally, a […]

Filed Under: Blog Tagged With: Design, flowcharts, image, Simplicity, user experience, visual messaging

Using Visuals, Part 2: Sometimes a table trumps an infographic

Michael Blumfield

Using Visuals, Part 2: Sometimes a table trumps an infographic

Last time I talked about how visual methods often are better at conveying information than the written word. Now we’re looking at the opposite issue — when an elaborate visual is less communicative than a simple alternative such as a table. The visual below was created by Vertical Response, an email marketing platform, that shared […]

Filed Under: Blog Tagged With: Design, flowcharts, image, user experience, visual messaging, writing

How a simple order page holds the key to a great website (even if you don’t have an order page)

Michael Blumfield 4 Comments

How a simple order page holds the key to a great website (even if you don’t have an order page)

Imagine you’ve been asked to create an e-commerce site for a small company. The company wants to keep things simple – product descriptions, company history, contact info, purchasing options. The company owner asks you this: How many pages should we have for placing orders? (User-experience experts – don’t tell.) What was your answer? One page? […]

Filed Under: Blog Tagged With: Amazon, Charles Duhigg, Design, humor, order form, small wins, user experience, writing

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Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

Among its many lessons, "Sesame Street" taught young children how to categorize the world around … [Read More...]

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