There’s a really smart approach to business behind all the crazy animation, cheesy karaoke and in-your-face messaging. It’s not random. It’s all intended to generate interest and loyalty.
After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]
In the second installment of this series, we looked at how an email marketing company created an infographic that could have better made its point in the form of a table. Why did this company’s leaders decide to hire a graphic designer to create something they could have otherwise made in Word? Ideally, a […]
Last time I talked about how visual methods often are better at conveying information than the written word. Now we’re looking at the opposite issue — when an elaborate visual is less communicative than a simple alternative such as a table. The visual below was created by Vertical Response, an email marketing platform, that shared […]
Imagine you’ve been asked to create an e-commerce site for a small company. The company wants to keep things simple – product descriptions, company history, contact info, purchasing options. The company owner asks you this: How many pages should we have for placing orders? (User-experience experts – don’t tell.) What was your answer? One page? […]