We’re not going to convince engineers to take action with heart-wrenching stories about well-crafted parts. Instead, we’ve got to be detailed and factual enough about how we helped clients in their situation for them to think, “Hmm, sounds like I should give these guys a call.”
We know that our products come from all over the world, so counting on us to find a car appealing just because it’s American made is a little insulting. We might assume that Eminem would walk into a Detroit auditorium where a gospel group is singing, but we don’t really think Bob Dylan is playing pool in a neighborhood bar.
Short, simple, to-the-point, and as powerful as his hitting stroke: David Ortiz absolutely HAMMERED it when he spoke to the fans at Fenway Park Saturday afternoon, April 20. The game was the first since police captured the second suspect in the Boston Marathon bombing, and Ortiz perfectly captured the mixture of pride and resolution everyone […]
There’s nothing like a well-done video for conveying emotion. While text and photos have their place, video can drop a feeling bomb on your viewers that just explodes inside them. Boom! A direct hit to the heart. Sometimes, though, marketers miss their target because they didn’t fully consider how to use their videos in service […]
You have to think highly of yourself – very highly – to believe you’re qualified to be president of the United States. No doubt, it’s the toughest job in the world. Barack Obama and Mitt Romney each believes himself to be qualified to be the leader of the most powerful nation on earth. But […]