In the second installment of this series, we looked at how an email marketing company created an infographic that could have better made its point in the form of a table. Why did this company’s leaders decide to hire a graphic designer to create something they could have otherwise made in Word? Ideally, a […]
Using Visuals, Part 2: Sometimes a table trumps an infographic
Last time I talked about how visual methods often are better at conveying information than the written word. Now we’re looking at the opposite issue — when an elaborate visual is less communicative than a simple alternative such as a table. The visual below was created by Vertical Response, an email marketing platform, that shared […]
Using Visuals, Part 1: Go with the flow
For centuries, the written word has had top billing in business communications. But times have changed – visual and auditory methods are waiting in the wings, ready to play bigger roles. The question for marketers is how to cast each technique to please the audience. So here’s the first in a series of posts (here’s […]