There’s a really smart approach to business behind all the crazy animation, cheesy karaoke and in-your-face messaging. It’s not random. It’s all intended to generate interest and loyalty.
A lot of companies are following this line of informality as a way of tightening connections with customers, and it’s getting to be … well, a little tiresome. So how does a company walk that line between clever and obnoxious?
Well, now I’ve done it. According to my Google Analytics report, readers love it when I tell embarrassing things about myself. My last post, confessing to using the term “sodium chloride” rather than “salt” as a little junior-high showoff, drew far more readers than anything I’d written previously. (A tweet from Chris Brogan surely helped.) […]
Painful confession: As an eighth-grader eager to show off my new knowledge, I had the following exchange with an adult guest eating dinner with my family. Me: “Would you please advance the sodium chloride?” First adult guest: “The what?” Me: “The NaCl.” First adult guest: “I’m sorry – I don’t understand.” Second adult guest: “He […]
Imagine you’ve been asked to create an e-commerce site for a small company. The company wants to keep things simple – product descriptions, company history, contact info, purchasing options. The company owner asks you this: How many pages should we have for placing orders? (User-experience experts – don’t tell.) What was your answer? One page? […]