ailing turbulent seas, overcoming obstacles, climbing mountains – these metaphors have worn out their welcome in the financial world. Prospective customers have heard and read them all.
Metaphors have seeped into our language so thoroughly that they constantly pop out into our speech and writing. We don’t even think about them. That’s the problem.
First of all, how do you “get a shot” at something when you’re driving? Unless you’re a drunken cowboy plastering innocent mailboxes with a shotgun or a gangbanger exacting revenge with a drive-by, you don’t normally drive and shoot at the same time.