There’s a lot of drama in that structure – it’s like watching a big, polite and calm man slowly get provoked by the pest who’s been poking him in the chest, then standing up and slugging the dude. Repeatedly.
It wasn’t a fluke that Colleen got approval to create a thorough style guide. Her boss was committed to providing effective, clear communications to the public. That commitment could be traced back to the Clinton Administration’s efforts to “reinvent” government.
Unlike so many style guides, this one seems like the product of a collaborative effort recognizing the needs of both readers and writers. Which, in fact, it was.
A federal report released in 2006 got the attention of the healthcare industry when researchers found some 90 million Americans didn’t fully understand the written communications they received from insurers, providers and others. That spurred Aetna, among others, to rethink the way it addressed its members. The company received an award for its efforts last […]
In the second installment of this series, we looked at how an email marketing company created an infographic that could have better made its point in the form of a table. Why did this company’s leaders decide to hire a graphic designer to create something they could have otherwise made in Word? Ideally, a […]