We know that our products come from all over the world, so counting on us to find a car appealing just because it’s American made is a little insulting. We might assume that Eminem would walk into a Detroit auditorium where a gospel group is singing, but we don’t really think Bob Dylan is playing pool in a neighborhood bar.
A day or so after I posted my Super Bowl ad blog, GoDaddy reported that its ad generated a flood of traffic to its site. That news gave some credence to my blog’s position that whether an ad is entertaining isn’t the point, it’s whether it drives sales. Just as obnoxious Mr. Whipple (see this […]
Reactions were fast and furious to this year’s crop of Super Bowl ads, with more and more people tweeting their opinions seconds after they aired. The next day, self-appointed critics weighed in on what they deemed the best. Of course, most of the critics reviewed the ads purely for their entertainment value – what was […]