Michael Blumfield

Business Communications

508-901-7510
michael@mb-bc.com

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Chaotic, but logical: A structure for reaching younger audiences

Michael Blumfield 3 Comments

Chaotic, but logical: A structure for reaching younger audiences

There’s a really smart approach to business behind all the crazy animation, cheesy karaoke and in-your-face messaging. It’s not random. It’s all intended to generate interest and loyalty.

Filed Under: Blog Tagged With: Branding, cheeky, Design, humor, visual messaging, writing

In ads, concept rules — but copy counts, too

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In ads, concept rules — but copy counts, too

After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]

Filed Under: Blog Tagged With: Advertising, concept, Design, grammar, image, Readability, rewriting, visual messaging, writing

Using Visuals, Part 4: The Potential and Danger of InfoGraphics

Michael Blumfield

Using Visuals, Part 4: The Potential and Danger of InfoGraphics

  In the second installment of this series, we looked at how an email marketing company created an infographic that could have better made its point in the form of a table. Why did this company’s leaders decide to hire a graphic designer to create something they could have otherwise made in Word? Ideally, a […]

Filed Under: Blog Tagged With: Design, flowcharts, image, Simplicity, user experience, visual messaging

Big Papi’s words remind us that less can be more

Michael Blumfield

Big Papi’s words remind us that less can be more

Short, simple, to-the-point, and as powerful as his hitting stroke: David Ortiz absolutely HAMMERED it when he spoke to the fans at Fenway Park Saturday afternoon, April 20. The game was the first since police captured the second suspect in the Boston Marathon bombing, and Ortiz perfectly captured the mixture of pride and resolution everyone […]

Filed Under: Blog, Blog Tagged With: emotion, visual messaging

Using Visuals, Part 3: The right and wrong way to create videos

Michael Blumfield

Using Visuals, Part 3: The right and wrong way to create videos

There’s nothing like a well-done video for conveying emotion. While text and photos have their place, video can drop a feeling bomb on your viewers that just explodes inside them. Boom! A direct hit to the heart. Sometimes, though, marketers miss their target because they didn’t fully consider how to use their videos in service […]

Filed Under: Blog Tagged With: Branding, customers, emotion, image, user experience, visual messaging, writing

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Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

Among its many lessons, "Sesame Street" taught young children how to categorize the world around … [Read More...]

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