There’s a really smart approach to business behind all the crazy animation, cheesy karaoke and in-your-face messaging. It’s not random. It’s all intended to generate interest and loyalty.
After my last post on the grammatical issues in a series of real estate ads, I got a lot of comments from people who said grammar doesn’t matter — concept is key. They’ve got a point. A good concept can get by with weak writing while a weak concept won’t fly, even with excellent writing. […]
In the second installment of this series, we looked at how an email marketing company created an infographic that could have better made its point in the form of a table. Why did this company’s leaders decide to hire a graphic designer to create something they could have otherwise made in Word? Ideally, a […]
Short, simple, to-the-point, and as powerful as his hitting stroke: David Ortiz absolutely HAMMERED it when he spoke to the fans at Fenway Park Saturday afternoon, April 20. The game was the first since police captured the second suspect in the Boston Marathon bombing, and Ortiz perfectly captured the mixture of pride and resolution everyone […]
There’s nothing like a well-done video for conveying emotion. While text and photos have their place, video can drop a feeling bomb on your viewers that just explodes inside them. Boom! A direct hit to the heart. Sometimes, though, marketers miss their target because they didn’t fully consider how to use their videos in service […]