Almost all employees have to write emails as part of their jobs. Maybe a writer has shown an ability to write a strong email subject line. Build on that strength and show them how to write a good headline for a piece used on the company’s website.
ailing turbulent seas, overcoming obstacles, climbing mountains – these metaphors have worn out their welcome in the financial world. Prospective customers have heard and read them all.
Metaphors have seeped into our language so thoroughly that they constantly pop out into our speech and writing. We don’t even think about them. That’s the problem.
It’s hard to pinpoint the causes for increases in grammatical errors. But I’m guessing the verb/noun/adjective confusion I’m talking about can be traced back to the early days of going online.
Writers, marketing directors and anyone else with a stake in a website to know what options exist to make complex information easier to grasp.