Michael Blumfield

Business Communications

508-901-7510
michael@mb-bc.com

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Portfolio

Dell EMC

Dell EMC had a firm understanding of the technical details of their solutions, but needed help conveying their advantages to customers who were at different levels of adoption. The eBooks and videos I create

Ameriprise

Ameriprise Financial wanted to give prospective clients educational materials that would be useful for planning their financial futures. But they wanted the material to exist at several levels: a high-level

Cooley Dickinson Health Care

Cooley Dickinson Health Care in Northampton, Mass., was redoing its website. It had great design and photos in hand, but just needed copy to match. My work involved interviewing several key SMEs throughout t

Avnet

Avnet is a Fortune 500 company and global distributor of electronic components and computer products. Its Avnet Technology Solutions subdivision provides NetApp storage solutions, working through value-added

Johns Hopkins University

Johns Hopkins University is one of the premier research institutions in the world. My work for them has included explanations of new discoveries in medicine, advanced biomedical engineering applications, bus

BBVA Compass

BBVA Compass, a large banking corporation based in Spain, wanted to expand its U.S. presence with a series of educational posts on its website. I developed the content for a series of pieces explaining finan

Thomson Reuters

Thomson Reuters owns, among other business lines, what was the West Publishing Company -- the premier provider of legal materials. Recently, its digital division, WestLawNext, created software to help lawyer

Infobip

Infobip is a consulting and implementation organization that helps business clients deliver SMS messages to consumers across the world. Founded in Croatia, it has recently established offices in North Americ

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Recent posts

World Series: Reminder of what leadership requires

World Series: Reminder of what leadership requires

A few years ago when the Chicago Cubs won the National League pennant, I wrote this post -- not … [Read More...]

Don’t count on an Oxford comma to fix bad writing

Don’t count on an Oxford comma to fix bad writing

Did you see the case in which a company lost millions for lack of a comma? And did you hear the … [Read More...]

Writing tip: Use parallel construction

Writing tip: Use parallel construction

Among its many lessons, "Sesame Street" taught young children how to categorize the world around … [Read More...]

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