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Ameriprise

Ameriprise Financial wanted to give prospective clients educational materials that would be useful for planning their financial futures. But they wanted the material to exist at several levels: a high-level look at the main points, deeper content to explain a subject in greater detail, and calculators to help viewers better grasp specifics of their situation. I did all the research and wrote the copy, fitting into a formula that Ameriprise had decided best met its needs.