What others say about me:
Michael is an excellent writer, but he’s much more than that. A strategic thinker in tune with client goals and always writing with the reader in mind, Michael provides perspective and content that’s valuable to all stakeholders. I had the pleasure of working with him on several IT and financial services client projects, and his thought process, needs analysis, and tactical execution of content were all top-notch.
As if that weren’t enough, Michael is great to work with. He’s committed, smart, and always calm, even when met with seemingly impossible tasks. His dedication to quality and his sense of humor made my job a lot easier and more enjoyable. Plus our clients raved about his work.
Michele Campbell, Marketing Director, Six Red Marbles
Michael is far more than a copywriter – he’s really more like a freelance marketing director. I’ve relied on him to help me promote my complex consulting business, and he’s been fantastic. His writing is superb, but more than that he’s consistently found ways to make complicated topics clear and funny and engaging. Honestly, I can’t really imagine where my blog would have been without his guidance. He often suggests new angles for my marketing pieces and catches mistakes in not just grammar, but mathematical calculations. Yeah – he is that good! If you’re looking for someone to help with PR, email, websites, ads, blogs, speeches, videos, etc., Michael is your man. He’s the best.
Shahar Attias, Owner, Hybrid Interaction
Michael has been our go-to guy for several high-profile projects. The top 3 things I like about him:
1) He’s very thorough in his approach. He digs deeply into topics and asks probing questions that sometimes steer projects in interesting new directions.
2) He’s able to understand complex topics (e.g. IT, financial services) and then write copy that actually makes sense — and is suited for the client’s target audience.
3) He consistently goes above and beyond for clients and never complains about, say, doing out-of-scope work. He’s really committed to getting it right.
Dan O’Sullivan, Co-Owner, The Hired Pens
HB agency worked with Michael to satisfy content creation requirements for a very important client with challenging technology, tight deadlines and an exacting team. We worked together on several different content projects with varying breadth and depth. He always delivered on time and on budget, but more importantly he cared about quality. In several instances he chose to add value in ways we had not planned; in other words, he managed to be strategic, adding great value despite being hired for a primarily tactical role (drafting content).
He was also instrumental in interviews, helping us gather more information from a subject-matter expert than we would have done otherwise, and saving us from having to go back to the source. Those interviews could be difficult, with a wide range of personalities ranging from CTOs in a medical group to top salespeople in global corporations.
Michael is an articulate conversationalist, an incisive interviewer, and a talented writer. We look forward to hiring him again.
Nicolas Boillot, CEO, Hart-Boillot
I have had the pleasure of working as editor on three magazine pieces assigned to Michael. These articles – ranging from about 800 to 3,000 words – have tackled complex topics in the areas of business, finance, and academic research, and he explained the material in prose that was both lucid and enjoyable. An editor can’t ask for much more. Michael’s impressive academic background (JD, MBA) and professional experience (journalism and marketing) are readily apparent in his work as a writer.
In addition, I have found Michael extremely easy to work with. He has handed in his drafts promptly and always been available to go over suggested edits. I also have appreciated his calm professionalism when we have discussed possible changes to his copy.
Patrick Ercolano, Senior Writer and Media Liaison, Johns Hopkins University Carey School of Business
As a designer, I had the privilege to work with Michael on a daily basis. Michael possesses a rare combination of skills that would be highly desirable for any organization. A few of his many attributes include, great attention to detail, follow through, accountability and well versed in many aspects of creative and technical writing. He is detailed, diligent and clever creative writer. A true professional at his craft. Michael knows what works in advertising. From headline to long-form, he chooses his words perfectly to create succinct and effective marketing.
Katrien Leys, Art Director, The Cherokee Group, former designer for Capella University
I’ve recently completed a series of solution videos and eBooks for one of our technology clients. Michael was very helpful during the writing phase as we worked through various formats and topics for the series. Michael is always responsive and attentive, while his writing is extremely thorough and fast! And, he isn’t afraid to ask tough questions to make sure the goals of the work being satisfied. I look forward to working with him again.
Gwen Ackley, Creative Director/Messaging, CGI Interactive Communications
Michael is very easy to work with. He is thoughtful, listens well, asks clarifying questions, seeks feedback, and produces clear, crisp, and creative communications. Michael is knowledgeable on a broad range of subjects, and leverages his breadth throughout his work.
Reed Watson, former Senior Vice President/Markets, Marketing and Customer Experience, Capella University
Michael spearheaded several key initiatives at the Minneapolis College of Art and Design. Under his leadership, our communications were unified to form a coherent, succinct set of messages about what the institution is and the value it brings to the community. This led to increased name recognition and enhanced visibility. He also established new communications vehicles that reached students, alumni and supports that increased their appreciation for the college.
Cindy Theis, Director of Development, Minneapolis College of Art and Design